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  • support 3:51 am on November 16, 2010 Permalink | Reply
    Tags: BIZPHYX TL 9000 Consultants, , Marketing Your TL 9000 Certification   

    Marketing Your Quality Certification: What Is Your Value Proposition? 

    This week, we are concluding our series with tips for “marketing” your certification.  If you have followed along for the last 3 weeks, we’ve outlined the benefits of ISO and TL 9000 certification and how to sell these benefits to potential customers.   This transitions nicely into what you can do to “market” your certification.  When you’re in front of a potential customer, selling them on the value of your TL 9000 or ISO 9001 certification, you should be providing a value proposition which includes what you can do for that customer, as a direct result of your quality certification.

    Simply put, a value proposition summarizes why the customer should buy your service or product.  This statement should convince a potential customer that your product/service will add more value to their supply chain or better solve a problem, than other similar offerings (competitors).  This value proposition, which can include the benefits of your certification, should also be used in your company’s marketing materials.

    While including a certification logo on your website or business cards is a good idea, there are many other things you should do to market your certification and position your organization as a “quality certified company”.  Consider creating a quality section on your website, where you can state your value proposition, post important statistics and provide your company’s quality policy.  You should also issue press releases on the web about your certification.  What about Twitter posts or putting your TL 9000 logo on company vehicles?

    These are just a few examples of the many tactics that can be used to position your company above the competition.  In 2011, BIZPHYX will be offering a course on “Marketing Your Quality Certification”.  Check our website for the latest courses offered live or on our LMS.  Next week, we will cover accessing performance data reports and then we begin an in-depth series on project planning.  For more information, please contact bclancy@bizphyx.com.

  • support 1:48 pm on November 8, 2010 Permalink | Reply
    Tags: , Marketing Your TL 9000 Certification   

    Selling Your Certification: A Case Study In Root Cause Analysis and Corrective Actions 

    Last week our blog post was about the importance of educating prospective customers about the benefits of TL 9000.  We discussed several, including how TL 9000 helps reduce supply chain risk and cost.  My reasoning was that when you meet a new prospect they don’t automatically know about TL 9000 or its inherent benefits.  Beginning your discussion with “you should use our company because we are TL 9000”–doesn’t resonate.  Instead, explaining why you will make your prospect’s life easier by reducing their supply chain risk and cost–is a much more effective sales strategy.  Point out the benefits first—then talk about how TL 9000 helped you achieve them.

    Here’s a case study that speaks to this very subject:

    A colleague of mine was explaining to me that their firm recently had an issue with a service activity and had cleaned it up effectively using customer satisfaction and corrective action techniques learned and applied as a result of TL 9000.  This firm’s quality is actually excellent, but in the case of this one stumble, the customer was able to compare how they handled the issue versus how competitors would have done it.  The difference was apparently night and day, because the contact paid management a special compliment stating that they had planned to put them on a stop work notice until the company demonstrated that they had taken action.

    “Show us your root cause analysis”—sound familiar?   Instead, the company preempted the customer’s request for action with a prepared corrective action that included a detailed root cause analysis and corrective action plan to prevent future issues.   The customer saw right away that the incident had been thoroughly and effectively analyzed with appropriate actions in place to correct the initial problem and a corrective action plan going forward.  Most of us know that despite our best efforts things can sometimes go bump in the night and that a proper response can be a real differentiator.  Now–here’s the best part.  My colleague was able to say with all sincerity “it was TL 9000 that helped us realize we needed to be proactive and to put a system in place where we address problems before they are out of hand.” The customer apparently agreed, because the stop work order was never carried out.

    This is an example of how to build trust and gain positive publicity for TL 9000 and your company.  Again, this true story demonstrates the need to make your case as a quality supplier (and why) and to wrap it up in the package of TL 9000.  You wouldn’t have the ability to take these steps without TL 9000 certification.   Now that’s an example of “selling your certification”. Next week, we conclude the series with some tips on “marketing” your certification.  For more information contact bclancy@bizphyx.com.

  • support 1:31 am on October 25, 2010 Permalink | Reply
    Tags: , , , , Marketing Your TL 9000 Certification, Supplier Diversity Resources, , Value of Quality Certifications   

    The Value Of TL 9000 and ISO 9001 Certifications 

    This week we begin a 3-part series on the value of obtaining TL 9000 and ISO 9001 certifications. If you’re new to the world of quality management and considering making this investment in your company, or if you have recently obtained your certification(s), this video will be very helpful to you.  BIZPHYX President and CEO, Sue Clancy was recently interviewed for a program developed with the CalAsian Chamber of Commerce.  This brief video outlines how obtaining a quality management certification can help you compete for corporate contracts and government bids:

    Next week, we will continue our series with posts dedicated to tips for “marketing” and “selling” your TL 9000 and ISO 9001 certification(s). If you have any questions regarding our webinar based implementation program, please contact: sclancy@bizphyx.com.

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