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  • support 3:51 am on November 16, 2010 Permalink | Reply
    Tags: BIZPHYX TL 9000 Consultants, Marketing Your ISO 9001 Certification,   

    Marketing Your Quality Certification: What Is Your Value Proposition? 

    This week, we are concluding our series with tips for “marketing” your certification.  If you have followed along for the last 3 weeks, we’ve outlined the benefits of ISO and TL 9000 certification and how to sell these benefits to potential customers.   This transitions nicely into what you can do to “market” your certification.  When you’re in front of a potential customer, selling them on the value of your TL 9000 or ISO 9001 certification, you should be providing a value proposition which includes what you can do for that customer, as a direct result of your quality certification.

    Simply put, a value proposition summarizes why the customer should buy your service or product.  This statement should convince a potential customer that your product/service will add more value to their supply chain or better solve a problem, than other similar offerings (competitors).  This value proposition, which can include the benefits of your certification, should also be used in your company’s marketing materials.

    While including a certification logo on your website or business cards is a good idea, there are many other things you should do to market your certification and position your organization as a “quality certified company”.  Consider creating a quality section on your website, where you can state your value proposition, post important statistics and provide your company’s quality policy.  You should also issue press releases on the web about your certification.  What about Twitter posts or putting your TL 9000 logo on company vehicles?

    These are just a few examples of the many tactics that can be used to position your company above the competition.  In 2011, BIZPHYX will be offering a course on “Marketing Your Quality Certification”.  Check our website for the latest courses offered live or on our LMS.  Next week, we will cover accessing performance data reports and then we begin an in-depth series on project planning.  For more information, please contact bclancy@bizphyx.com.

  • support 3:58 am on November 1, 2010 Permalink | Reply
    Tags: , Marketing Your ISO 9001 Certification, Marketing Your TL 9000,   

    Selling Your TL 9000 Certification: Doesn’t Everyone Know The Benefits? 

    You have achieved TL 9000 certification and now companies should rush to your doorstep right?  Unfortunately too many executives, especially from smaller firms think this way.  They expect that once certification is achieved, getting new business should be a snap.  To be blunt it’s not.  Certification to TL 9000 or any other quality standard is not easy or cheap, so here are some pointers to help you obtain new business.  You have to learn to “SELL” your certification, by educating your potential customers.

    Consider why you did TL 9000 in the first place.  What advantages does certification give you with your customers?  TL 9000 allows your firm to minimize risk in your customers’ supply chain through better testing, a disaster recovery plan, a security plan and a risk management plan.  In many cases, certification helps you reduce the cost of your products to customers.  How?  By eliminating or reducing rework and shortening cycle time.  You can be as much as 15% more efficient than you would be otherwise.  This means you can be the low cost and high quality provider which is a winning combination in anyone’s book.  Do you include any of this in your company’s “value proposition”?

    When you meet a new prospect, they don’t automatically know about TL 9000 or its inherent benefits.   Avoid the mistake of assuming that your prospective client knows why TL 9000 is important. Actually the reverse is likely to be true.  You have to take the time to explain to your prospect that you’re better because you have stronger testing, because you plan to be in business if a disaster strikes and because you manage risks.  In other words, during your sales conversations lead with the benefits you bring, NOT with the fact that you are TL 9000 certification.  Point out the benefits first, then talk about how TL 9000 helped you achieve them.

    Finally, be patient.  Sales cycles can be long and it takes time to build a relationship that will make people want to buy from you.  Don’t get discouraged. If you have something people want and you can show why buying from you is a SAFE purchase, you are well on your way!

  • support 1:31 am on October 25, 2010 Permalink | Reply
    Tags: , , , Marketing Your ISO 9001 Certification, , Supplier Diversity Resources, , Value of Quality Certifications   

    The Value Of TL 9000 and ISO 9001 Certifications 

    This week we begin a 3-part series on the value of obtaining TL 9000 and ISO 9001 certifications. If you’re new to the world of quality management and considering making this investment in your company, or if you have recently obtained your certification(s), this video will be very helpful to you.  BIZPHYX President and CEO, Sue Clancy was recently interviewed for a program developed with the CalAsian Chamber of Commerce.  This brief video outlines how obtaining a quality management certification can help you compete for corporate contracts and government bids:

    Next week, we will continue our series with posts dedicated to tips for “marketing” and “selling” your TL 9000 and ISO 9001 certification(s). If you have any questions regarding our webinar based implementation program, please contact: sclancy@bizphyx.com.

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